
Likeness is a boutique agency dedicated to helping DIVERSE brands, artists, creators, companies, museums, and institutions to develop or expand their product licensing and retail strategic plans and marketing strategy to reach, engage, and drive sales across consumers.
Definition of Likeness noun, Likeness can refer to the use of a person's image or likeness for commercial purposes.
Our priority is to first to protect our clients intellectual property (IP) by managing trademarks, support brand development and merchandise/product strategies that aligns with their goals, and lastly determine the best retail and partner channels with advertising support to drive awareness and sales.
We are dedicated to protecting our clients work and aligning on the goals to determine the best across the licensing and retail collaborations.
Likeness was created to be industry disruptor by ensuring there is diversity and equity across the $300 billion dollar global licensing merchandise industry.
In collaboration with the artist’s estate of Robert Arneson and Artist Rights Society, UC Davis launched its first ever art inspired licensed collection, the Arneson Egghead Collection.


Jasmin Francis-Bush, the Marketing Maven has over twenty years of experience across Retail &Fashion, Entertainment, Sports, Media, and Higher Education landscapes. Jasmin has led Licensing projects across Art, Gaming, Sports, Fashion, and Home overseeing Licensing and Collaborations at Williams-Sonoma, Pottery Brand brands, Bloomingdale’s, Nintendo, and University of California, Davis.
Complete the client brief form and we will schedule a complimentary consultation.

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