Likeness Services

Curating our expertise and services to fit all of our client’s goals.

Likeness Agency Services

We can assist across the following areas:

Licensing

  • Assessing and reviewing the client’s portfolio, brand, content, and audiences

  • Determining the strategy, merchandising plan, and growth opportunities for their likeness, intellectual property (IP), and trademarks registrations/renewals

  • Co-branded Marketing

  • Partnership collaborations

  • Ideation and Product Development

  • Legal Protection

  • Marketing, Promotion, Publicity, and Creative Development

  • Tracking sales, royalty reporting, auditing

  • Determining the best retail distribution channels

    • E-commerce, DTC

    • Pop-Up Shops

    • Social Commerce

    • Brick and mortar

  • Managing pop-ups and e-commerce sites

  • Manufacturing partnerships

  • Retailer pitching and placement

  • Research and Market Insights/Trends

  • Industry education and career development

Higher Education

  • Marketing Strategy

  • Marketing Plans and Execution

  • Comms and Social Media Assessment

  • Student Recruitment and Admissions

  • Diversity Outreach and Retention

  • Business and Industry Partnerships  

  • Retail and Licensing

  • Trademark Registrations and IP

The Robert Arneson Eggheads

The UC Davis Arts campaign to celebrate the 35th anniversary of the Eggheads being created on campus included curated product collections available at the bookstore locations, museum, and online in partnership with Lost Pattern. The launch resulted in over $150,000 in sales and over 2.5 million impressions. The project created and managed by Likeness’s founder also included an advertising campaign, museum art installation pop-up, campus activations, documentary film, press outreach and coverage, digital experience and timeline, and year long celebration of the university’s impact on Arts across the state of California.

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Like to connect?

Email us likenesslicensing@gmail.com or follow us.

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