
We can assist across the following areas:
Licensing
Assessing and reviewing the client’s portfolio, brand, content, and audiences
Determining the strategy, merchandising plan, and growth opportunities for their likeness, intellectual property (IP), and trademarks registrations/renewals
Co-branded Marketing
Partnership collaborations
Ideation and Product Development
Legal Protection
Marketing, Promotion, Publicity, and Creative Development
Tracking sales, royalty reporting, auditing
Determining the best retail distribution channels
E-commerce, DTC
Pop-Up Shops
Social Commerce
Brick and mortar
Managing pop-ups and e-commerce sites
Manufacturing partnerships
Retailer pitching and placement
Research and Market Insights/Trends
Industry education and career development
Higher Education
Marketing Strategy
Marketing Plans and Execution
Comms and Social Media Assessment
Student Recruitment and Admissions
Diversity Outreach and Retention
Business and Industry Partnerships
Retail and Licensing
Trademark Registrations and IP
The UC Davis Arts campaign to celebrate the 35th anniversary of the Eggheads being created on campus included curated product collections available at the bookstore locations, museum, and online in partnership with Lost Pattern. The launch resulted in over $150,000 in sales and over 2.5 million impressions. The project created and managed by Likeness’s founder also included an advertising campaign, museum art installation pop-up, campus activations, documentary film, press outreach and coverage, digital experience and timeline, and year long celebration of the university’s impact on Arts across the state of California.

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