Meet our Founder

Jasmin Francis-Bush

The founder of Likeness Licensing and Likeness Shop is a Marketing maven with over twenty years of experience across industries. Leading brands to develop strategy, advertising, marketing plans, and executing licensing  partnerships with designers, influencers, entertainment, collegiate and professional sports for companies and independently. Thereby growing brands and creating new product collections with licensed collaborations. She has led teams from pitching, contract negotiations, product and line development and reviews, launch, promotion, and sales performance analysis.

Jasmin has lead Marketing and Licensing programs for major retailers and brands to include:

• Williams Sonoma Pottery Barn brands

• Bloomingdale’s

• Macy’s

• Nintendo of America

• National Basketball Association (NBA)

• University of California, UC Davis